let's bring in ivan and bill smeade. simple question, ivan, is "star wars" going to move the needle for disney's stock and would you buy it? >> absolutely. we own it, we buy it for clients. "star wars" is not a movie, it's a franchise. it's the most powerful, most valuable franchise ever and nobody but disney could maximize the value of this franchise the way they can. >> how about you bill? you own, you like? what do you say? >> it's pretty fairly valued right now, and it kind of comes under charlie munger's theory that you own a great company and you just sit on it for a long time, and we are very confident that over the next five to ten years that we'll do well on disney. we don't have the first clue what might happen in the short run. they're the most successful babysitting organization in the history of the world, and now they're going to babysit gen xers and the children of gen xers. that's a new brand and a force. it's constantly addition of created brands or purchase of brands and fantastically milking them for p