they could also billick learning how to collaborate better like putting technology to make sure documents are accessible and messages get across the company. once they've made room for this idea work, that's not enough. what they've done is they figured out now that we have our employees working on ideal work we need the system that's going to take the ideas that are bubbling up inside of our employees, it doesn't matter if you're at the highest level or lowest level, and we will find a way to bring those ideas to decision-makers and then turn them into reality. there's really three parts to this. mindset, always day when we will transform, will not wait till desperate moment. technology, how do we take her execution were, and mice it and make room for idea work. in the pipeline. how do you ideas to decision-makers so we can bring them to life? by doing all three of those things, they have been able to reinvent themselves. >> i love that. got it. first you have to have the mentality that you be actually willing to consult microsoft not get attached to legacy of what got you to the place.