oakland and billy beane who was a small market team, they didn't have the $100 million budget of the yankees and the red sox. he said, what can i do? how can i make my team better? more importantly, i think, the book and the movie finish if you have seen the movie -- kind of makes it clear that he was, the word i think he used, there is a general fog of misjudgment. there is this echo chamber, then everybody starts believing in whatever they see, and he felt that's not the right thing to do. there is a better way to evaluate people. and, you know, he started working with -- i forget the name of the person -- a statistician, you know, who was deeply interested in looking at the data ask the statistics and saying, well, but this pitcher which everybody thinks is not that good is actually excellent because, look, when you give him the right defense, when you give him the right ballpark, when you give him the right environment, he's outstanding. you know, doesn't matter whether he's throwing underarm or this way or that way. so what billy beane and the moneyball did was use the data to f