burton, and you're watching "beta records tv," and today we're here at the gibson showroom with billy morrisonor letting us just come by and check all this out. >> my absolute pleasure. >> brittany: obviously, we have a lot of guitars behind us right now, but something cool that gibson came out with was a self-tuning guitar. how is that different from playing one that you have to tune? >> many, many songs are written and recorded in different tunings. once you start doing gigs and stuff, you find yourself doing 12 songs, and there's 6 different tunings. now, you got to own six different guitars, or you're gonna be out of tune because you can't really keep retuning one guitar because they're not set up to do that. that thing there, the dark fire, blew my mind. now, it's pretty technical, and it's been a while since i played it, but, basically... [ chords play ] and then if you select another tuning... yeah, now you've got instant rolling stones. [ rock music plays ] but you've still got to be able to play like keith richards. >> brittany: yes. so, how do you know when picking out a guitar, just