billy ray valentine. >> you're missing my head of sales here which is big tom callahan from tommy boy. >> this is perfectly in line with the way ami has grown the company. he's primarily driven by his own instinct. are you a focus group of one then? >> i always loved the henry ford quote if i asked the public what they wanted they would have told me faster horses. i constantly listen to customer feedback, member feedback employee feedback but at the end of the day i'm always going to trust my gut the most. >> and his gut is telling him it's time to expand. he hopes to have wingtips in cities across the country. >> we'll hopefully be open in l.a. this time next year and the hope is that we're in five cities by 2020. >> another business in san francisco, this one a restaurant, has also come up with an innovative business model, and in the process found a way to win both customer and employee loyalty. nbc's cynthia mcfadden reports that employees are receiving benefits like health care thanks to patrons. >> here in san francisco, the birth place of america's counterculture, a new revolut