billy ray valentine -- >> you're missing my head of sales which is big tom callahan. >> this is perfectly in line with the way ami has grown the company. he's primarily driven by his own instinct. >> are you a focus group of one? >> i always have loved the henry ford quote, if i asked the public what they wanted, they would have told me faster horses. i constantly listen to customer feedback, member feedback, employee feedback, but at the end of the day i'm always going to trust my gut the most. >> when we come back, how you should be using search engine optimization to reach customers, and our brain trust tells us how writing from magazines and websites can help boost your business. so that's the idea. what do you think? hate to play devil's advocate but... i kind of feel like it's a game changer. i wouldn't go that far. are you there? he's probably on mute. yeah... gary won't like it. why? because he's gary. (phone ringing) what? keep going! yeah... (laughs) (voice on phone) it's not millennial enough. there are a lot of ways to say no. thank you so much. thank you! so we're doing it. y