>> organic light emitting biode. it is similar to led but very different technology. led in an led set refers to the back light system and uses led back lights to color liquid crystal display and then this one is actually using the individual o-led particles as a source of light so they can pea turned on and off independently. to my eyes this is pretty amazing, right? this is 4-k and o-led which are the two buzz words at this show and have been for a few years and this is the holy grail of tv's i think. >> what else do you want to see? >> let's see. so many to pick from. let's go to 8-k, i guess. this is a prototype but -- >> what does 8-k stand for? >> 8,000 lines of resolution. 4 k is 4,000 lines of resolution on the vertical axis right? so this is four times as clear. >> when you go by a tv today how many lines of resolution are there? >> that is 1080 p so 2k is what people are calling it. >> the 4-k is on the market and everywhere and the price is starting to come down? >> yes, but it is still a little expensive expensive. lg is coming out with more 4-k sets than