. >> reporter: so, he recently bought a subscription to a service called birchbox. once a month, he receives a box of samples of grooming and lifestyle products tailored to his needs. >> i've only gotten two boxes so far, and they range from skincare, haircare, i got a tie, which i thought was pretty cool. and the one kind of tie i don't have. >> reporter: if he likes the selections, he can buy more at the birchbox website. most of birchbox customers are still women, but katia beauchamp says sales of men's products are growing more quickly. >> but if you are able to show them how this is valuable how this is something that is actually addressing their needs and explain to them, you are looking for this. this is what this product delivers. it actually helps them. >> reporter: the increase in sales of personal care products may also be partly due to an aging adult population, wanting to look younger. it's also possible the strong sales of men's skincare products this year, may be tied to clothing sales last year. >> men's apparel was up all year last year. and now we'

birchbox men launched in the spring.convenient place to get the latest beauty bootie, and stay in vogue. ♪ baby you light up my world ♪ >> haley barna and katia beauchamp are the co-founders birchbox and join us live. you pay for a subscription. how do you get the suppliers to give you these products? are you paying for them in any way? what's the cost on your side? >> basically suppliers have been giving samples, getting customers to try the pukt for ever. birchbox is the first way where they can track the roi and get the samples in somebody's hands in a targeted way. they're excited to get them to us in kind of a marketing expense but we're also retailing those products. we're a marketing partner and a retail partner. >> if i get a sample of a foundation or carl does -- >> i've tried them all. >> and he likes it, you go onto the site and actually buy it from you, or do you put it through to the actual manufacturer of that? >> try, learn, and buy. the print model. we send monthly boxes of customized samples. we have edi

another idea is birchbox has these monthly gift boxes.ary, you can print out that you've gotten it for them for a few months and you're good to go. >> rick: there is like bacon of the month club or wine of the month club. >> yeah. they have all kinds of things on-line. another thing you can do on-line is find groups, jetsetter, they have these flash sales. you can buy a gift certificate for one of those sites, and they can do like anything from like a golf trip to a manicure. so maybe if you're getting them gift certificates to that, you buy like golf balls and put that under the tree. >> rick: this is amazement you can do gift certificates that you buy on-line and print it off and that's your gift? >> yeah. it's easy. i'm making this easy so easy for you. another unique on-line idea is here you can actually buy airline miles as a gift. >> rick: i knew i could buy them, but not as a gift. >> yes, southwest has $10 to $1,000. you can just get those for somebody who loves to travel. >> rick: i like it. what's another one? >> another one is