we looked at it and really hot —— birdland. we looked at itand said really hot —— birdland. ad campaigns you don‘t have to say anything about other ones which stand out. but these are the campaigns of huge multinational companies. what about the campaigns of local companies? what would it ta ke of local companies? what would it take for asia to step up and be an international powerhouse of? well, that‘s the thing. sometimes you need a lot of support from the multinationals, with the big budgets, to create these fantastic creations. however, quite often it is also the non—profit and the ngos which can create great ads. those are ads were you don‘t need a big budget but what you have on your side is power and purpose, and the ability to create real emotion. it comes down to the creative craft, and some countries seem to have it more than others. some countries have excelled in asia, from china, thailand and india. moving on now to the markets, and asia could basically slip before the weekend break, after the dowjones industrial average fell for an eighth straight session on tr