mr birge stein thank you for joining us today. know a lot of people might say this is a p.r. stunt you know a call for regulation of the industry what is your reaction to that we have been investing heavily in human rights and sustainability since that. and when we stand here today and say we need regulation it is because we acknowledging the fact that there are certain things which he cannot achieve by ourselves living ways for example being one of them and it's our part of our responsibility to say that openly that's what we're doing today has essentially the industry failed to do the right thing is that the point have you as part of the garment industry failed to you know pay workers in other countries probably there is a group of pioneers in the industry which is doing amazing work and act on living wage the initiative which we're talking about today is one of these initiatives where we actually have the potential to really break through on living weights would widen the garment sector what we need is more people on bart and fund that we then again need also governments t