around forty percent has hit the country hot for turkey's distributor of germany's world famous birkenstock shoes the crisis came at exactly the wrong time as dorian jones reports from istanbul. has spent his life building the big construct brand in turkey selling a few thousand back in ninety five sales are now in the hundreds of thousands companies selling imported goods but turkish currency collapse is posing unique and formidable challenges. i've worked too hard to establish this brand in turkey and to explain birkenstock special souls to customers i want to allow my efforts to be spoiled by crisis situations like the recent one that we've put a pricing policy into effect by waving our profit just like we've done in the past when we opted to expand the brand in turkey the crisis though has struck a big blow to us we've had greek losses that unfold the currency collapse could not have come at a worse time for abated having just engaged on a major expansion of shops across the country many opened in shopping malls huge numbers of exploded as part of a nationwide construction boom adding t

i've worked too hard to establish this brand in turkey and to explain birkenstock special souls to customers i want to allow my efforts to be spoiled by crisis situations like the recent one we've put a pricing policy into effect by waving our profit just like we've done in the past when we opted to expand the brand in turkey the crisis though has struck a big blow to us we've had greek losses that unfold the currency collapse could not have come at a worse time for peyton having just engaged on a major expansion of shops across the country many opened in shopping malls whose numbers have exploded as part of a nationwide construction boom adding to the financial pressure the rents in the malls are normally in dollars or euros because most owners have borrowed in foreign currency to build the molds. so mouse shop owners have had some great good news with a presidential decree ending the practice of foreign currency rents but the stores selling solely imported goods whose prices have risen substantially it still remains a struggle to get. our customers who remember the prices from last year ca

you're watching news still to come on the program germany's birkenstock sandals are a success story in most parts of the world these days but for the ambitious entrepreneur who brought them to turkey timing couldn't have been the worst. cartel for his we'll tell you why in just a few minutes time he has all that and more i'm sorry kelly in berlin in the meantime thank you so much for joining us here on the top you have to see against. africa. how do you want to. discover your concept discover it with the broncos. oh my job off to one hundred years the ideals of the boss oh more relevant today than they were good.

i've worked too hard to establish this brand in turkey and to explain birkenstock special souls to customers i want to allow my efforts to be spoiled by crisis situations like the recent one we've put a pricing policy into effect by waving our profit just like we've done in the past when we opted to expand the brand in turkey the crisis though has struck a big blow to us we've had greek losses. the currency collapse could not have come at a worse time for peyton having just engaged on a major expansion of shops across the country many opened in shopping malls whose numbers have exploded with part of a nationwide construction boom adding to the financial pressure the rents in the malls are normally in dollars or euros because most owners have borrowed in foreign currency to build the molds. the mouse shop owners have had some rare good news with a presidential decree ending the practice of foreign currency rents but the stores selling soley imported goods whose prices have risen substantially it still remains a struggle. our customers who remember the prices from last year can clearly feel th

i've worked too hard to establish this brand in turkey and to explain birkenstock special souls to customers i want to allow my efforts to be spoiled by crisis situations like the recent one we've put a pricing policy into effect by weaving our profit just like we've done in the past when we opted to expand the brand in turkey the crisis though has struck a big blow to us we've had greek losses for the currency collapse could not have come at a worse time for peyton having just been gauged on the major buying. of shops across the country many opened in shopping malls whose numbers have exploded with part of a nationwide construction boom adding to the financial pressure the rents in the malls are normally in dollars or euros because most owners have borrowed in foreign currency to build the molds. so mouse shop owners have had some rare good news with the presidential decree ending the practice of foreign currency rents but the stores selling solely imported goods whose prices have risen substantially it still remains a struggle. our customers are remember the prices from last year can clear

i didn't ever wear birkenstocks. there was this fun, rebellious tone to what we were doing.oing it in a way that we always believed we were on the right side of history, and we were doing it with safety first. we actually established the regulatory framework internally before the regulations. those ended up being adopted by california, but we had more strict criminal background checks -- still do -- criminal background checks than taxis or limousines. we have a mentor program where we would meet, logan and i would in the early days meet every single driver, and so we were taking public safety extremely seriously, while at the same time having to change behavior and introduce something new. we said, let's have fun with it. the pink mustache was designed to be a tactic to get people to smile, set the tone, and it lasted for a year and a half. emily: talk to me about how your relationship with logan has evolved, and how you as leaders have divided responsibilities. i understand you still carpool to work together every day? why? john: well, logan is my best friend. a lot of time

. >> steve: i'm wearing my birkenstocks. can i come in?d's worst vineyard. [ laughter and applause ] i knew it wasn't that good. >> steve: yeah. >> jimmy: i'll save it. >> steve: save it for later. >> jimmy: yeah. >> steve: save it for the doctor. [ light laughter ] >> jimmy: i don't know. you know what he said to me on the way out? he goes, "i hope i never see you again." [ laughter ] i think he meant like -- >> steve: yeah, he doesn't want to see you. he wants you to get better. he wants to get better. >> jimmy: hopefully, yeah. but that's -- >> steve: but it's offensive sounding. >> jimmy: i mean, in the elevator i was like, "does he hope i die?" >> steve: yeah. [ laughter ] >> jimmy: i don't know him that well. >> steve: yeah. [ light laughter ] >> steve: now you've got to go back just to prove yourself right. [ light laughter ] >> jimmy: i'm going to wait outside his apartment tonight. with a crowbar. >> steve: oh, there it is again. was that -- wait. was that the acid reflux or just spittle? [ laughter ] >> jimmy: that was acid reflu