ed bisch and the other members of rapp felt betrayed.t the executives' sentencing hearing, they were invited by the judge to give a statement. >> we pleaded that they get jail time. the judge was apologetic, saying that if it was up to him, they would have got jail time, but he had to go by the recommended plea agreement. >> purdue pharma must pay a $600 million fine, one of the biggest ever against a drug company. and company executives individually were fined $34 million. >> in the end, purdue pleaded guilty to felony misbranding for actions that occurred before 2001. but for purdue, the $600 million fine was affordable when compared to billions in profits from the sale of oxycontin. >> there are various watershed moments, i think, when you say that the opioid epidemic could have been, at the very least, reined in if not prevented. and that was one moment. because the way the case turned out, it discouraged others from going after purdue pharma, and it would take many more years before other federal agencies decided to look more closel