bita: hi. bita. lemonis: bita? parker: parker. lemonis: parker? nice to meet you.hat's special about the coffee? bita: it's roasted in-house. we have our roaster over there. lemonis: that's what that smell is. it's so strong. bita: we do also import as well. so, we have a whole warehouse that we can walk you through. lemonis: okay. great. i've been to a number of coffee "shops", but i didn't expect to see a giant window and 10,000 square feet of coffee beans piled to the ceiling. i didn't expect to see a roaster in the middle of the room. it was a mecca epicenter of coffee. steve: marcus. steve sims. lemonis: steve, how you doing? steve: great to meet you. lemonis: nice to meet you. lemonis: dude, i love your beard, bro. your beard is awesome. steve: thank you. lemonis: if you ever shave it off, you're gonna go out of business. steve: yeah, exactly. lemonis: what makes you different from the other big coffee people? steve: number one, we only source high-end, specialty coffee. so, we don't mess around with commodity coffee. we don't mess around with gas-station cof