emily: you talked about bixby.ou think he can compete with apple and amazon and google at this point? dag: one of the points i made at the talk yesterday if people don't remember this but google was the 14th search engine to enter the market. we are still in chapter one, not even the introduction to this story. i don't believe there is a timing issue. what we want to do is gain momentum and get the world of the developers in an app store like way but bring it to ai. we have a thousand things you can do with an assistant, it becomes a much more important part of your day. emily: you think we will be relying on one or two like google, just one, or do you see manyusing manny -- assistants in the future? dag: ultimately it will boil down to a few. you will see minor assistants that will specialize in things. it will become such an important part of your life, all the personalization it learns about you, i think ultimately it will, people will use one far more than others. it becomes more like the search market. emily:

emily: you talked about bixby. -- you just reintroduced bixby. sold it to samsung developers.s you think bixby can compete with apple and amazon and google at this point? >> one of the points i made at the talk yesterday if people -- at the talk yesterday was that, people don't remember this, but google was the 14th search engine to enter the market. we are still in chapter one, not even the introduction to this story. i don't believe there is a timing issue. what we want to do is gain momentum and get the world of developers in an app store like way but bring it to ai. when you have a thousand things you can do with an assistance, -- assistant, it becomes a much more important part of your day. emily: you think we will be relying on one or two like google, just one, or do you see us using money in the future? -- many in the future? >> ultimately, it will boil down to a few. you will see minor assistants that will specialize in things. be a part of that game. but ultimately, because it requires it to become such an important part of your life, all the personalization it learns

and anyone can add new things to bixby. be cool, because eventually you have thousands of things that these things can do for you. one of the most important parts of your day. so i think, you know, search and a lot of the ways that we interact with things, it is going to be a different story. >> have you seen the com cast clicker? >> yes. >> what did you think? >> i talked to brian about it. >> don't you think it is really cool >> once you use it, you don't go back to the old way. >> and one things, when i got to see it, i mean i think the old way is stupid as wood you can't really -- i shouldn't say that, but saying cramer as he "mad money," it goes on and it is one of those things, i would never go back. >> exactly >> but let me ask you about the privacy concerns for instance, my lawyer friend is convinced that alexa listens to everything he is thinking everything he is saying. and does a lot of stuff that is privileged and confidential. and afraid to have alexa in the room >> well, i get that question a lot. so i worked

within a few years, bixby will be on a billion devices, and that is just in samsung. open it up to other third-party hardware as well. emily: what do you say to the people who think these listening devices are creepy? and maybe they don't want them in their living room, and they don't trust apple and amazon and google and samsung not to listen to them when they do not want them to be listening? dag: i would say don't buy them. but the reality is all the companies i have been associated with take the privacy and security aspects of this very seriously. people have asked me, "is my alexa listening to me?" or my home pod or my bixby? the answer is no. it is listening for what is called a "wake word." and the wake word is the thing that lets it know that you are ready to tell it something and give it some sort of command. i would say the bigger risk is, yes, there is some security concerns when your whole house is full of devices that could possibly listen in. there are security risks of hackers or somebody breaking in. but it is not with the companies themselves. there i

bixby will be on a billion devices, and that is just samsung. up to other third-party hardware as well. emily: what do you say to people who think he's listening devices are creepy and they don't trust -- these listening devices are creepy, and they don't trust amazon and google not to listen to them? dag: i would say don't buy them, but the reality is all the companies i have been associated with take privacy and security very seriously. people say is my alexa listening bixby --my home pod or it is listening for a wake word. that word is the thing that lets it know that you are ready to tell it something and give it some sort of command. is yes, there is security concerns when your whole house is full of devices that could possibly listen in. there are risks with hackers or somebody breaking in, but it is not the companies themselves. there is no behind-the-scenes conspiracy to listen in on what everybody is doing. emily: full of stories, the ceo and cofounder of this lapse and founder of siri. that does it for this edition of bloomberg technol

spanish american war when the ship to maine was sunk, there was a captain called charles bixby, and he was a supreme narcissist, terribly self-involved, the ship sinks andve tragically hundreds of americans die and i found he sent offns a message to his wife that something like the ship is sunk, so many of our crew have died, i'm going to have to replace my whole wardrobe. yew begin to get a sense of who these people were. robert anderson when the n confederacy fired on them and they had to surrender. lincoln was a great politician but he had a finger in the wind because would americans blame anderson for this. anderson goeser to new york, the is a huge celebration of anderson i think gnat union square. 100,000 people, turns otthey think he's a hero, although he surrenders, only then does lincoln get in touch with anderson and say i've been meaning to write, why not come and visit me at the white house. he wanted some of anderson's aura. there's a story, lincoln meets with anderson, and he asked anderson if he's seen him ybefore, and he said i don't olremember. and lincoln said i was o