paper in chicago, where one of obama's opponents, he says, "obama is viewed as the white man in blackface in our community." >> it got bad. it was real bad. a number of black nationalists in the african-american community, you know, made all sorts of allegations about barack being a tool of, you know, hyde park and the university of chicago, which are both code words for both whites and jews. >> narrator: bobby rush's strategy worked. on election day, the voters embraced the incumbent. obama knew what was going to happen. >> in the end, voters decided to stick with bobby rush by a huge, huge, huge margin. so it was a very bruising loss for him. >> narrator: obama lost by 30 points. >> it was the first time in his life where people didn't just really accept him immediately, where things didn't really go perfectly for him. >> narrator: the loss seemed like it might be the end of obama's political career. >> people who saw him afterward say he was as low as they've ever seen him. one person who was close to him said he got the sense that senator obama really wondered if he would be able to c