one company whose app is making luxury travel more accessible, blackjet. >> the airlines are selling to book an entire airliner to fly somewhere, it would be phenomenally expensive. we take the seat model from the airlines and applying it for the first time to private aviation. >> black jet charters unused private planes from carriers like jetselect and sales the upscale seats. >> it's just an opportunity to put these in the air more and more passengers in the seats. otherwise, the people that blackjet is bringing to the table may not use our services. >> the hope is that blackjet will sell enough seats in a profit. >> in ten clicks you get a confirmation and you're guaranteed your seats. >> the savings can be substantial. and normally a chartered flight to the west coast would cost you $25,000 rrks but using blackset, you can actually share the plane and pay $3,500. >> there's a layer of wealth that doesn't quite a have the money to spend on booking a private charter but certainly could afford a seat on a private plane which is close to or a little bit more than a round trip first c