let's look with john blackledge. let's look into the outlook. two-thirds of ad buyers are factoring in a recession they expect ads to increase year over year. is that too optimistic >> it could be we were surprised with that number, too. two-thirds recession into the budgets. they're taking a wait and see approach we think will drive more volatility for the ad platforms this year. we what saw in the meants was, because they are taking a wait and see approach, they can ratchet up or ratchet down and it could be worse than what they told us >> in this scenario, if many of them think we are seding into a recession. you think they will spend on amazon, netflix and tiktok amazon is intent-driven. what do you like about tiktok and netflix? is it better targeting >> yeah. >> for tiktok, the platform was the winner of the survey in terms of expected share gain. in terms of advertiser adoption. we found it was the number one platform, if an advertiser wanted to start a new brand campaign, for the 13 to 34 demo. it's a big brand platform. and a lot of ris