tavis: up next, blake mycoskie, founder of toms shoes. they provide a pair of shoes to a needy child. stay with us. tavis: in 2006, blake mycoskie had a unique idea for a business model. start a for-profit shoe company that would help provide shoes to children in need around the world. the result was toms shoes, which is their native more than two million pairs of shoes to kids in the world over. his new book is called "star something that matters," which he has certainly done. the obvious question when you talk to a guy named blake, why is it called toms shoes? >> i think that is a good place to start. most people call me tom now. [laughter] when we started i said, if we can sell a pair of shoes today, we will give away a pair of shoes tomorrow. we were going to call it "tomorrow's issues per "which could not fit that on the back of a tag. shoes: these are thoms you have on now. >> i wear them pretty much every day. tavis: did you have any idea at this idea would birds in the way that it had? >> i had gone to argentina on vacation. i was

"start something that matters" is the book, blake mycoskie. >>> coming up on "hardball," forget president the republicans have their new target and it is rick perry, ladies and gentlemen. >>> but next, how to get rich cheating. the funny man who's got me getting in on the act. do you have an irregular heartbeat called atrial fibrillation, or afib, that's not caused by a heart valve problem? are you taking warfarin to reduce your risk of stroke caused by a clot? you should know about pradaxa. an important study showed that pradaxa 150mg reduced stroke risk 35% more than warfarin. and with pradaxa, there's no need for those regular blood tests. pradaxa is progress. pradaxa can cause serious, sometimes fatal, bleeding. don't take pradaxa if you have abnormal bleeding, and seek immediate medical care for unexpected signs of bleeding like unusual bruising. pradaxa may increase your bleeding risk if you're 75 or older, have kidney problems or a bleeding condition, like stomach ulcers. or if you take aspirin products, nsaids, or blood thinners. tell your doctor about all medicines you take, any