to be able to talk to the ceo blake nordstrom. thank you for having me in your town. >> thank you. >> you're the service department, so much more happening at nordstrom, can you give the future of the company, what it will look like three years from now, from what our parents thought about nordstrom? >> i don't know if anyone has that kind of crystal ball to accurately portray the future. we want our strategy grounded in the customer. the closer we get to customer, the clearer it gets about our strategy and how we should be spending our time and the shareholder money. there's talk of omni channel. we have an e-commerce perk, an rack business and this online business. the customer can shop on their terms, the customer views it as one channel. >> there's a conundrum, you're $11 billion market gap, you have the best full-service department store and it's adding units. you have what recognizes the fastest dot.com, the fastest off-price company, the rack and you have hautelook. you're frustrating people because your spending so much mon