how will we blangs at the end of the day to make sure the customer is protected and it doesn't matter whose group it is. it's what's the best thing for the product and customer. >> chris, this is an echo for me an echo back to the early '90 when chrysler had a platform team. is that getting back to that? >> not in the design world. we are brand centric now. we used to have studios set up per platform where you had a charger and something else in the same studio. from the brand standpoint, there could be cross pollination. >> they end up looking the same. >> yes. now we are brand centric, and i think it's become better that way. >> klaus you are doing the same with interiors? >> slightly. it wasn't differentiating chrysler from the dodge, it was quality materials and the passion factor. now that we have mastered that and prove fod the public that we have mastered it, it's a consideration but too early to talk about it. right now it's quality across the board. although i believe when you look at our product, we can define them by brand. >> do you get the sense that you are getting thece