. >> reporter: we asked shopping blogger dan to item us about the top three tricks. number one? the never-ending sale. that's when stores keep items marked down all year round. so it's a tale that is not a sale. >> reporter: it's the never ending sale because it is always on sale at that price, that can't really be considered on sale now. >> reporter: so, if it is always 50% off, it never 50% off. >> exactly. >> reporter: number two, the make and model mismatch, where stores offer to match a competitor's sales price but not really. you see a deal in the newspaper, it says, you find us a cheaper price on this product, we'll match it. >> that's right. >> reporter: you tell them, i found it, and they say, well -- >> depends on the product. it's usually on the cheapest tvs or the cheapest laptops where the model number is slightly different. that's all they need to be able to say. >> reporter: number three, the disappearing carrot. where stores lure you in with a super cheap sale item but they only have a few in stock. so they list products for a low price, you wait in line, you get

bloggers can be labeled journtsd. a district judge decided that question. dan springer has the outcome. >> just before the police moved in to clear out the occupy los angeles camp, they removed all the reporters. a group dominated by bloggers and group called citizen journalists. a self-investigative blogger is not a journalist and not entitled followed are a defamation suit. but later cases over the first amendment of freedom of the press. >> the most you like a journalist the more the court will look as you of journalist. >> they ruled that there is no education of journalism or the standards. they jury came back for her for a $2.5 million judgment. many of critical of her saying she got her facts wrong. >> we're in the bases of criticizing people so we need to be accurate with that criticism. >> kevin accused by cox of fax fraud, it's about the power of internet to destroy reputation. >> false allegations can be made against somebody and they will have to live with those false allegations for the rest of their life. >> according to the media law resource cen

blogger and journalist? are they one in the same? dan springer live in seattle. hether we work in a newsroom or not. >> reporter: the line glean blogger and journalist is blurred with so many people doing both. there is also a rise in conflicts where wlogers want to be -- bloggers wanted to be treated like the press but are not. l.a.p.d. decide to move uncredential reporters at the occupy protest before throwing out the protesters. bloggers and citizen journalists threw a fit saying because they can't get credentialals they have less access to knew events and first amendment rights are out the window. the l.a.p.d. is now reviewing its policy. there is case after blogger, critical cox. she was sued for defamation. during a trial she claimed she was be journalist and had protections under the shield law. a federal judge disagreed and that she didn't have any training and journalistic fact-checking. >> we're in the business of criticizing people. at that that's what journalists, that's what bloggers do. we have an obligation to at least be accurate with that criticis

dan. >> reporter: blogers be ware that was the headline on a blog after a self-titled investigative bloggerion. during the course of the trial the judge ruled she was not a reporter and not entitled to any shield law proceed section. crystal cox who lives in montana and has hundreds of web sites she blogs on accused an oregon attorney committing tax fraud. she claimed she was a journalist and did not have to produce all her notes and confidential sources. the judge said there was no evidence that she had training or did things like editing and fact checking. the jury hit her with a $2.5 million judgment. a big victory for the attorney. he says he may never collect a dime. when you google his name most of cox's blogs come up on the front page continuing to hurt his reputation. >> through search engines we are allowing bloggers to have a power that is disproportionate, and yet with that -- with that pawe power has to come the responsibility. >> reporter: blogers in los angeles lost a different battle. they don't qualify for police press krao retkepbgss. the author of washington state's shield