-based gun blogger natalie foster started a website called a girl's guide to guns to help women navigateorld of shooting. >> they want a lot more information, you know, anything from what gun to buy to what holsters the use to, you know, what hairdo do you want to use to make yourself feel cute at the range. there's just something cool about the juxtaposition of that hardcore black gun with, you know, a little touch of pink. this is actually my custom holster. i like this one because it's kind of business in the front, party in the back. when i'm not shooting all you see is the gray. but when i do pull it out like that and i'm ready to fire, you see a little flash of pink. just a little girliness in there. and this is my 12 gauge shotgun. the industry is really letting us have a lot of fun with our firearms, and women are owning it in a really cool way. >> this nra womens network is designed with you in mind. >> reporter: the nra, which is overwhelmingly male, is aggressively courting this new wave of potential members. 27 million women strong are armed and fabulous and loving it. ads li