george blogos grew up working in a suburban cobbler shop.here he watched and learned the old world craft of repairing and building shoes from his father john, an immigrant from greece. >> it's hard work you know? kids get dirty, you know and it's not easy. >> reporter: after college, george started a career as a teacher, but soon found himself day dreaming about being his own boss and going into the shoe business just like his dad. >> growing up you know in my family, you always had to buy shoes that could be resoled. my dad always wanted you to have shoes that would last. >> reporter: george realized in an era where things are disposable, a well-made pair of american shoes was hard to come by, so george set out to assemble a group of artisans to revive the craft of shoemaking in the united states paying special attention to sourcing all of the materials and labor in america. >> that's kind of when the idea was sparked of how could we make a shoe or boots in america, make them out of the best components. really in the world. hand craft them