them i live from pier three in san francisco, welcome to "bloomberg west." i am cory johnson in for emily chang. a check of your bloomberg top headlines. pimco software is going private. they will be acquired by vista equity partners for $4.3 billion. that is the biggest u.s. tech buyout of the year. dreamworks animation may be acquired by softbank. the japanese company just bought a sprint. the two sides are said to be in talk although a person with knowledge of the matter says an actual chance of an acquisition going through is low. also said to be open to other offers. and two judges in ohio say the rideshare company number and list to not have to rib the personal information about their -- rideshare companies lyft do notr and reveal personal information about their drivers. but first, facebook launching a new ad platform today, one that will stretch beyond its own mobile and desktop sites. a call it at less. at less.all it it will allow marketers to use facebook data to target users to buy ads on non-facebook websites and apps. has also announced a new mo

this is "bloomberg west." this is raising privacy and safety concerns.hnology that could turn off car starters. cory johnson has more on that. >> they can prevent subprime lenders stop him from the starting their car. they have sold 1.5 million of these things. hudson cook partner nicole munro. talk to me about the legal ramifications of this technology. >> there are a few legal ramifications. most states do not legally address whether or not you can use a starter interrupt device. what states do is they address when you can or cannot repossess. there are states that do address the use of a starter interrupt device. tell a friend and connecticut do specify. these are new and legislatures have not dealt with them for the most part. they can be used legally within the confines of state law. >> how's business? >> business has been well. we've seen a change in the marketplace. consumers are really excited to have the device because it's giving them a better vehicle, a better experience with the lender. they're getting a chance to drive the vehicle that they

of "bloomberg west." ♪ >> welcome back to the best of "bloomberg west." i'm emily chang. perhaps the most important product apple introduced was not a smart watch or an iphone but apple pay which c.e.o. tim cook says will forever change the way we buy. it will store credit card information and allow users to pay for items holding a phone or the watch next to a reader. apple has teamed up with tens of thousands of retailers in the united states to accept the mobile wallet and because over the partnership with the payment start-up stripe, apple pay can help small app developers to enable the payment. i asked what stripe's role in pple pay is. >> with apple pay, you need to work with a payment platform. something that ables you to darcy credit card. stripe is doing this with a ton of these successful apps being developed. apple approached with us this new product they were developing. we have worked together over the past few months to figure out how to make it really easy for developers to take advantage of

that is next on "bloomberg west." us streaming on your tablets and apple tv. ♪ >> i'm emily chang and this is "bloomberg west." anything that apple can do, samsung wants to do better and vice versa. and their global dominance is being threatened by china. how real is that threat and how much do consumer habits impact the future of the global smartphone battle? bob, you actually, before we get to who the competitors are and what they are doing, you have done research on what people actually use on their phone. what do people do on their phones these days? >> really, the name phone is a misnomer. >> they are not making phone calls. i did a survey of 2,500 people around the world and what we find is that phone calls are actually the fourth-most common activity on and only about 11% of the time. people actually use their phone to make a phone call and what they are doing, they are browsing the web, texting and watching tv and things like that. all of those things really cry for a bigger screen. and because of that, i thin

thank you all for watching this edition of the "bloomberg west." the latest headlines at the top of the hour on bloomberg radio and all the time on bloomberg.com. see you tomorrow. ♪ >> the following is a pay presentation fori murad celebrating 25 years of health and skin care innovation featuring the anti-aging skincare regiment. >> choices 25th anniversary special offer. note at a powerhouse so effectively can only come from murad >> introducing resurgence.

this is "bloomberg west."ohn chen says blackberry is already planning a second generation of the passport smartphone after reception was better than he expected. the phone sold out, selling to a new thousand units in the first day of sales. revenue fell 42% in the second quarter. the loss narrowed to two and at $7 million. -- $207 million. i asked when they would become profitable. >> we would be profitable in fiscal year and 16. i'm still standing by that. depending on the receptivity of all these phones, and the classic coming out in about two months, our software releases in the next six months, i'm expected to see growth next year. with that, if i could get growth in the top line, i will be able to make it profitable sooner. likeen also said he would blackberry to return to the consumer market, but it is too soon to do so. is now doubling the target size of its initial public offering to almost $2 billion. rocket is a german investing company that replicates businesses like groupon and demand due to strong

thank you all for watching this edition of "bloomberg west." later. -- we will see you later. ♪ >> from bloomberg headquarters in new york, this is "bottom line." i'm mark crumpton. today, nato leaders meeting in wales show their support for ukraine. u.s. fast food workers holding nationwide protest. the sports industry's biggest dealmakers gather to discuss the money behind the games. to our viewers here in the united states and those of you joining us from around the world, welcome. we have full coverage of the stocks and stories

. ♪ >> i'm emily chang and this is "bloomberg west."hey'll already planning a second edition of the passport smartphone selling out 200,000 units in the first few days of sales. as for earnings, revenue fell in the second quarter but their million.owed to $207 i asked ceo john chen when they would become profitable. that we will be profitable in fiscal year 2016. depending on the reception of these phones and this one coming out and about two months, the software releases next month, i'm expected to see some growth next year. if i could get some growth on the top line, i would be able to make it profitable sooner. tohe would like like mary return to the consumer market but it's too soon to do so. rocket is a german investment company that replicates businesses like groupon and airbnb. they plan to close the ipo october 1, one week ahead of schedule. the plan is to list october 2. for more on the public debut, cory johnson is still with us as well as paul kedrosky. and aaron joins us via skype from frankfurt and covers rocket. what do yo

johnson,-large cory and thank you all for watching this edition of "bloomberg west ." t all the latest headlines at the top of the hour on bloomberg radio and all the time at bloomberg.com. ♪ . . >> i'm mark crumpton and this is bottom line. today, eric holder announces his plan to resign. then, u.s. stocks fall the most in eight weeks. rain threatens to dampen derek jeter's farewell home game.

is "bloomberg west."coming to small businesses. cory johnson, our editor at large. an interesting story from the newsroom. >> yes, cutting edge technology. the change in work and the giant private sector and the business world, it is fairly interesting, and in the tool your places like invoices. one ceo joins me. you called me and told me about invoice to go, and i said, "what, invoice to go," but this is a huge business. >> the product is an application that is generally used to let people may be a two or three-person business, maybe a plumber or a freelance designer, who wants to be able to have the peace of mind when the work is done, they send the invoice, which is the first step in getting paid. that is the value. if you get your invoices out faster, you get paid faster. >> when you look at this, the ceo of a giant business, and having a look at a lot, what do you see that makes this special or an opportunity not yet realized? >> it was already being used by so many businesses around the world. we ha

of "bloomberg west." emily chang. apple pay will launch in just a few weeks. paypal will be supporting the device, however, it is not on apple's list of official partners. does this spell problems for paypal's future? cory and i spoke with bill ready, the c.e.o. of braintree, also a paypal executive and asked why it was not an apple's list of partners. >> you look at the list of partners that are not there. i think, you know, it is an interesting product. if you look at n.f.c., though, it has been around for a decade and it hasn't really gotten traction. there are a lot of unanswered questions on security, who'll be responsible for fraudulent transactions? is the merchant responsible for those? until those questions get answered, i think a lot of the merchants will be looking at it. for merchants that want to use us, we will support those transactions. we said we'll support these transactions because they are an open platform but until the questions about security, who holds the responsibility for fraud,

thank you all for watching this edition of "bloomberg west." dlines at the top of the hour on bloomberg radio and all the time at bloomberg.com. ♪ >> tonight, on" titans at the table," i will be shouting with a former chief executive. i traveled to spend time with this retired wall street titan. where he owns a vineyard. >> we have a ways to go. --and recounts how it tur how we turned around the company dead. >> i had a company with a value of zero.

thanks for watching this edition of "bloomberg west."et all the latest headlines on your phone, your tablet, bloomberg.com and blue or radio. see you tomorrow. ♪ >> from bloomberg world headquarters in new york, i am mark crumpton and this is online, the intersection of business and economics with a mainstream perspective area today, cdc reports say people like cases could rise dramatically. the pentagon, syria airstrike. and peru's president discusses his economic world strategy. ♪ to our viewers here in the united states and those of you joining us from around the world, welcome. we have full coverage of the

to "bloomberg west."'m emily chang. techforce is leaving the community in giving back. they donated $5 million to the san francisco school district g whichmillion to code.or brings programming classes into the school system. i talked to marc benioff about the responsibility of the tech community to give back. take a listen to what he had to say. >> companies are really successful here. complete not equanimity. not everyone is participating in the success. that is why companies have to give back. they have to provide key services at the social framework, at the very level them,our communities need and health care, in education. this is where we can do a lot and salesforce is very committed to doing that, but also even evangelizing others to do that as well. >> i oust him about the crisis over commuter buses and whether google, facebook, yahoo!, and others should do more to improve the situation. >> i believe these buses have to be regulated. if companies are going to bring their bosses through -- busses th

>> welcome to "bloomberg west." the iphone six plus is on backorder. apple says it will not ship for three or four weeks. demand was so great that the website had problems loading. investors appear to be buying into alibaba's ipo. the company has enough demand to sell its stock at the high end of its $60 to its $66 range according to people with knowledge of the matter. the ceo is in san francisco. we are learning more about the tense relationship between tech companies and the nsa. the government threatens to find yahoo $250,000 today if it did not turn over user data. this happened in 2008. we will look at what changed since then. to the lead story. the biggest iphone appears to be off to a hot start. the device is on backorder and is not expected to ship for three or four weeks. the data phone is scheduled to hit stores. people vented on twitter. one tweeted -- not everyone having problems but with the issues, is it a supply couple more are they trying to drum up demand? what do you think, is this marketing or do they have supply issues? >> every si

that is next on "bloomberg west." ♪ >> i am emily chang and this is "bloomberg west."return to our coverage of alibaba's big debut on the new york stock exchange. shares soared, priced at $60 apiece. alibaba raised a u.s. record, $21.8 billion in the offering. joining me is paul kedrosky, our bloomberg contributing editor, cory johnson, our editor at large. what will it do with all this new cash? our guest is with us from san diego. we heard about how jack ma feels. it does not sound like he is in to buy in yahoo!, but they are making strategic investments. what do you expect it will do with all this money? >> i cannot imagine how they will not be going out and aggressively acquiring. there has not been organic growth. it has also been acquisitions and an incredible number of acquisitions. give them more cash and a fairly liquid stock, it is hard to imagine how they can do otherwise. if you look at get their track record they will be health or a field they stray in terms of dealing with acquisitions and then you look at the deal they did, it has been written about a lo

more "bloomberg west coming up. ♪ ♪ ♪ >> you are watching "lumbered west." -- bloomberg west. -- thercey announced exist banding salesforce, platform that allows developers to create apps for wearable devices. really? we are joined from toronto, the senior vice president at salesforce. really? crm software on a wearable? absolutely, we are super excited about wearables and we think it's the next mobile revolution. with salesforce where launching two months ago, the momentum has been tremendous. it is showing that there are tons of business applications for wearables in business and health care and retail and hospitality. it's going to be amazing. rift is not really out there but what might you do with that? think there is tons of applications for business for oculus rift. one of the business applications we created from our platform was the ability for someone to go into a car dealership and visualize the car they want to purchase and even sit in it and look at the color and the wheels and change the configuration. it would create an entirely new experience and also helping and automate

we will show you coming up next. >> this is "bloomberg west." the alibaba roadshow has role to the west coast, in adelaide -- in l.a. today today, day four , of the roadshow. the e-commerce china has been pitching potential investors with videos. later, it will go to san francisco before going back to asia and europe next week. it is aiming to raise more than $21 billion in the ipo which would be a u.s. record. for more on alibaba, sam grobart took a look at just what it is really all about. he walked us through the experience first hand as he ordered his signature salmon colored pants from alibaba.com. >> everybody has been talking about alibaba from silicon valley to wall street. alibaba is pretty huge. for starters, it's the world's largest e-commerce company. last year, there were more than $248 billion in transactions on alibaba's site which is more than amazon and ebay combined. more than 80% of all e-commerce in china happens on alibaba site and its ipo might be the biggest in world history. those are just numbers. what makes alibaba more

ons is "bloomberg west" bloomberg television, radio, streaming on your phone and tablet and bloomberg.comfbi says it is concerned with apple and google's smartphone encryption features. apple said last week that ios 8 is so protective of customer data that he could not comply with government requests if it wanted to. apple updated its privacy policy following the high-profile hacking of celebrity photos from icloud accounts. google said earlier this week it was making a previously optional encryption feature standard on android. the u.s. government is morning of a new security vulnerability that may be worse than the heartbleed bug. affects linuxlaw and apple's os 10. the bug allows hackers to insert an extra piece of code into the system, enabling them to steal data or crash the affected computer network. securityased errata discovered at least 3000 systems could be impacted by the vulnerability, and it is possible for 50 more systems to be uncovered. jeremiah glassman joins us now via skype from hourly. cory johnson with us as well. jeremiah, headlines saying this is worse than heart le

that does it for this special edition of bloomberg westbank turcotte -- of "bloomberg west." ♪ >> fromrg world headquarters in new york, i am mark crumpton. this is "bottom line," the intersection of business and economics with the mainstream perspective. retail sales in the united states climbed in august at the fastest pace in 4 months. we will look at the top schools in america. to our viewers in the united states and to those of you joining us from around the world, welcome. we have coverage of the stocks on stories making headlines today.

that does it for this edition of the best of "bloomberg west."s monday through friday 10:00 a.m. and 3:00 p.m. in the west. 1:00 p.m. and 6:00 p.m. in the east. we'll see you next week. ♪ >> the following is a paid program. >> i am courtney thorne smith. don't change the channel, because in the next few minutes you will learn about a breakthrough product that can help take years off your appearance. here's the thing. you don't put it on your face. want to learn more? stay with us. next, a paid presentation from perricone for cold plasma sub d. the first of its kind treatment for the area of your body that can actually age most. your neck. hosted b

them of this is bloomberg west. twitter is taking its first step into e-commerce by testing a buy button that will allow consumers to purchase directly from tweets. they are working with artists like eminem and brands to try out an early version of the buy button. how this by asking button will work. >> we have seen a lot of conversation between brands and consumers. a lot of them are in service of a transaction. we have a new product that is coming out and today they post a -- we havensumer been looking for ways to narrow that gap and today we are starting to test that. >> in e-commerce it is really to discuss how important it is. what do we know about percentages of people that fall by the wayside? >> it is obviously huge. rates thatonversion are single digits. is on thatge now mobile campus. how do you move people from discovery and awareness down the funnel? i think there are three things that make twitter different. they're focused on key trends. the first is algorithmic duration. we get strict -- we get great

cory johnson, and more with emily chang of "bloomberg west." is "taking stock on bloomberg. ♪ >> this is "taking stock" on bloomberg. i am pimm fox. oracle, the company from which larry ellison has just stepped down as chief executive, is doing a conference call with the new co-chief executive safra catz, speaking now. let's listen in. can move anyers existing applications and databases to the oracle platform with the push of a button. with the push of a button, your data is automatically compress. and encrypted. a secure and efficient transfer to the cloud. with the push of a button, your existing application automatically becomes -- is moved to the oracle cloud. no reprogramming is required. every single oracle feature, even our latest heist the processing -- high-speed processing, is included in the oracle cloud database servers. hundreds of thousands of customers have been waiting for exactly this. software largest business, and database will be our largest cloud service business. mark? >> before we take questions, i thought i would give yo

we will be right back with bloomberg west returns. ♪ >> i'm emily chang and this is "bloomberg west."sive open online -- cofounded by google cofounders has $35 million in new funding. i sat down with the inventor of google self driving car to talk about it for an upcoming edition of studio 1.0. >> one of the interesting things i read is that all the education that you have, you don't think you could get a job at google today. >> i could not get a job at google today. >> is this what inspired udacity ? >> yes and my entire history of learning. i always believe that you learn by doing. i want to learn how to start a company so i start one. i learned how to build a self driving car so i do it. >> you have done so many cool things in your career and at google. why leave a great job at google to focus on one of the hardest problems in the world like education? >> the mission of being able to educate people is kind of the biggest thing i can imagine. if i ask myself how do we change the planet, i think we have to admit that the number one thing that matters in the world is us. the people. e

that does it for this edition of the best of "bloomberg west."monday through friday 10:00 a.m. and 3:00 p.m. in the west. 1:00 p.m. and 6:00 p.m. in the east. we'll see you next week. ♪ >> johnson & johnson is a company with many products and brands that has been around for 128 years. what is ahead for the next century? >> we believe in a diversified model. >> that strategy is not going away. it the company also has its eye on an emerging market. >> the growth we have seen in asia was impressive. >> new global standards are also a priority. >> we basically took a pause and said we will go to every plant and make sure that we understand what we need to do to have consistent, appropriate standards. >> be more than a century-old company is taking a page from silicon valley. >> bright people, good ideas. giving them the space to operate.

more bloomberg west is next. >> welcome back to bloomberg west.aew iphones are fast start setting a new record for opening weekend sales. they sold more than 10 million iphone 6 and six pluses beating sales of the five s and five seed by about one million. cook says while the manufacturing was better than iphoneswe have many with greater supply and working hard to fill orders. the phones will go on sale in 20 additional countries later this week. one place that would not be happening as china where the new phones are delayed. . sat down with cory johnson i asked alex if the $10 million -- 10 million unit figure is really that good of a start. >> it is up from 9 million last year from the five s and five c. they had some manufacturing constraints. most likely, that is on the six plus side where manufacturing started a bit later. a good start. we are only in nine markets, 24 as you said and hopefully china will be among them. >> this is about manufacturing, not marketing? we have been discussing the issue is apple holding down supply in order to inc

that does it for this edition of the best of "bloomberg west." us monday through friday 10:00 a.m. and 3 nm the west. 1:00 p.m. and 6:00 p.m. in east. we'll see you next week. ♪ >> coming up, possibly the most amazing medical discovery this century. a miracle ingredient known to be critical to every aspect of your life and has been shown to ensure strong bones and optimal brain and prostate and maintaining an adequate level of

that does it for this edition of the best of "bloomberg west."s monday through friday 10:00 a.m. and 3:00 p.m. in the west. 1:00 p.m. and 6:00 p.m. in the east. we'll see you next week. ♪ .. >> the following is a paid program brought to you by generac power systems. >> when the power goes out, life is disrupted. when he goes out for days or weeks, life can be unbearable. no heat. no refrigeration. no running water

more with john leger when "bloomberg west" returns. ♪ >> welcome back to "bloomberg west."mily chang here with john leger, ceo of t-mobile. they have announced a personal cell phone hotspot and a partnership with go go. the new iphone coming out means a massive opportunity for carriers to gain or potentially lose customers. you have a rise in and print, their trading deals are out there. you say you will be demolished give everyone an extra $50. >> a new device is a switching opportunity. when a new iphone comes out, the biggest group that risk is the group with the biggest bass of iphones, which is at&t. that is the biggest switching pool. we announced something this week. i'm trying to take the uncertainty out all stop so much of the industry is trickery. the way people do trading is trickery. it's all used cars deals. i used to go with my father and they would try to screw you with trade-in values. so we say we know trade-in values. we put out a guarantee you will get the best trade-in all stop if you don't and you see you didn't, we will match that was at $50 to it. >>

we discussed. ♪ >> i am emily chang and this is "bloomberg west" on bloomberg television.phoness unveiled 2 new and a watch. we're back with the former head of the rhode island school of design. you have gotten a look at the watch. it doesn't look like a watch. the cannula face, interchangeable band -- rectangular face, interchangeable bands. >> it looks very nice. the watch will not just be a watch, it will be something else. >> fashion statement in terms of it is not functional? >> in terms of "what are you wearing?" a conversation piece. >> do you see people buying it? >> oh, definitely. different iphone doesn't excite us. . new platform excites us even count all the engineers in the region to go after it. >> should we buy the first one or wait? >> we all love apple. why not? >> it has a touchscreen, you can track your heart rate, input-output mechanism. how difficult is that to create? >> i think those parts are easier than the knob. we are going to touch it differently. we are so used to swiping that knob. probably feels really good. >> should we be calling this thing

that is next on "bloomberg west." ♪ >> iamb emily chang and this is "bloomberg west." cofounder jack ma added $5 billion to his net worth today. he is one of the richest people in asia. he is not the only person celebrating newfound wealth. many of the company's workers are getting a big bump in wealth after selling their shares. how will this affect china's economy? we welcome back cory johnson and we also have charles lee joining us from stanford university. he is an accounting professor. charles, i know for a fact that some employees sold early are kicking themselves right now. how many employees do hold shares and how much do they have? >> we know that it is over 5000, maybe as large as 6000. the total amount is about $8 billion. that is a lot of cash. >> is the structure different than the companies like facebook or google that we are more from familiar with? >> most chinese companies are not done what alibaba has done. they took a page out of western companies' handbooks. that is where this group aim came from. >> what does it mean for these employees? many peopl

that is next on "bloomberg west ." >> i am emily chang and this is "bloomberg west." we return to our coverage of ali baba's big debut. apiece a raised a u.s. record, 21.8 billion dollars in the offering. what will it do with all this new cash? our guest is with us from san diego. we heard about how to off feels -- jack ma feels. they are making strategic investments. what do you expect it will do with all this money? >> i cannot imagine how they will not be going out and aggressively acquiring. there has not been organic growth. acquisitionseen and an incredible number of acquisitions. give them more cash and a fairly liquid stock, it is hard to imagine how they can do otherwise. if you look at get their track or ad they will be health field they stray in terms of dealing with acquisitions and then you look at the deal they written about a lot. it is not how -- clear how they benefit and we will have to watch for those transactions as well. cory, where do you think they put this cash to use? >> the should -- they should by all the companies that paul has invested in.

that does it for this edition of the best of "bloomberg west."s monday through friday 1:00 p.m. and 6:00 p.m. eastern time, 10:00 and 3:00 pacific. we'll see you next week. ♪ the following is a paid program. the opinions and views expressed do not reflect those of bloomberg lp, its affiliates, or employees. the following is a. program for the ez store rotisserie. feast your eyes on this. rib, roasted in its own juices. golden brown and incredibly delicious. how aboute

go for the bloomberg west to season pass.how you do not want to miss the -- therotesters have taken to streets. they are calling for free and open our elections and for the resignation of the city's chief executive. we will look at the economic impact of the protests. could they spread to the mainland, and how are they effecting investor sentiment? we will have analysis, just a few minutes. >> i very much look forward to that. have finally been made legal in china after a 14 year ban. how will microsoft break into a small part of that market? ♪ >> welcome back. the cofounderdded of instagram to its corporate board as the 15th board member. thatill serve on the she will serve on the technology .nd e-commerce committee this company works, why would they go to the instagram dude to be on their board? >> they are trying to understand the internet. they were behind for a number of years, they made some pretty big moves, hired some people in silicon valley to make sure they understand it from the grassroots what is going on. they h

more bloomberg west right after this. ♪ >> you are watching bloomberg west where we focus on innovationtechnology and the future of business. i am emily chang. with ebay getting into investor pressure and spinning off paypal, will yahoo! be the next tech company to break up? an activist fund is pressuring marissa mayer and urging her to merge with aol. for more i am joined by the senior research analyst gene munster. what do you make of this pressure? our yahoo! and aol better off together? >> i do not think they are better off together. i would get the analogy they are to fading giants. i do not know that putting them together makes sense. i would say score another win for shareholder activists. has withhat apple their dividends or ebay and paypal. betterem to be getting momentum and making things happen. if you had asked me last week the probability it happens, i would say lower than it is today. that said, i do not think it is the right thing for yahoo!. >> what about softbank buying yahoo!? >> that makes a lot of sense. i think there are important tax implications if they go that ro

that is it for "bloomberg west." ♪ from bloomberg headquarters in new york, i'm mark crumpton.om line." today, scotland's first minister follows -- resigns following the no vote for independence. lining up and waiting for a chance at an iphone 6. to our viewers in the united states and those of you joining us aroth

that does it for this edition of the best of "bloomberg west."ch us monday through friday 1:00 p.m. and 6:00 p.m. eastern time, 10:00 and 3:00 pacific. we'll see you next week. ♪ >> tonight we are enrolling in singularity university. meanshnological progress anything is possible. >> this will allow us to ring back dinosaurs. changingating a game company.

that is next on "bloomberg west ." ♪ watching "bloomberg west" where we focus on the future of business emily chang. the nfl starts its season tomorrow. the seahawks hosting the packers in the league has built an empire on the back of a $27 billion television deal that drives its revenue. how much more can the nfl grow and rock 'n roll the adoption of tech play in the expansion -- and what role will tech play in the adoption of that? .ory johnson is in new york andy, welcome back. the nfl is unveiling nfl now whereby mobile highlights will be available, but not yet full games. how far away are we from the nfl making full games available online when we want to watch it? >> the over the air tv networks have built that golden egg because it reflects how our society consumes information and sports. i'm waiting for nfl now. nano second immediacy. virtual season tickets. we are a few years away from that, but the league is trying to generate every dollar they can. high-tech is something that is a bit of a challenge. 27 billion dollars is huge and the nfl commence a real-life human experience.