. >> senator bloomenthol. >> thank you mr. chairman. i want to talk about privacy. mr. reed, your organization stated after the enforcement action four years ago, when the punishment rarely changes and fits the offense. the emerging tech companies will approach ftc enforcement as nothing more of the cost of doing business. you were commenting on the penalty against snap chat over security abuses as nothing more than the cost of doing business. apparently, the same was true of facebook as we have now learned from the recent revelations about cambridge analytica. aren't there models of privacy rules or enforcement that congress should impose? haven't we learned our lesson and shouldn't we begin, in fact, with the new european rules? the general data protection regulation? that everybody in europe is going to have to follow. why should americans be guaranteed less privacy than europeans? >> well, a couple of quick things. i think that comment from four years ago, boy, it made me sound smart. because it is still true today. i think one of the things congress can do, this co