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his career as an art director started in the 1980s at the iconic new york department store, bloomingdale's. in the mid '90s he became the talk of the industry by bringing street culture to nike, which changed the brand's marketing strategy forever. john jay has been recognized as one of the world's ten most influential art directors of the past 50 years. he first worked with uniqlo in 1998. the brand opened its first urban store in harajuku. john jay helped launch uniqlo's fleece campaign. >> i'm very proud to be a part of it. that was the beginning of the message of made for all, the real, we call it the fleece campaign. that was the product, of course. but the deeper message was democracy. the message in the campaign is everyone was equal. you look at the casting, no famous srs. maybe a few up-and-coming people, but everyone was treated equal, a professor, a student, a factory worker, a construction worker. everyone was treated equal. >> the campaign had a huge impact turning casual wear into fashion. the fleece was a huge hit elevating the brand to a household name. john jay and uniqlo'

penetration moderated over the summer and analysts at ubs say google's search growth from macy's and bloomingdale's down 23% last month. ceo jeff geanette say consumers will treat themselves while they're stuck at home. >> this is going to be such a tricky period to talk about and cover retail you have the stocks basically looking to six months from now and the vaccine starts to get diss disseminat disseminated it's really confusing. and, frankly, i think it's probably confusing somewhat to the retailers themselves to try to figure out what to do >> yeah, they have a long way to go i think they are all very much positioned for mostly e-commerce shopping during the holidays kohl's ceo said that's their peak time. that's what they really need to concentrate on now even before this, the department stores were not doing that great. people were shopping elsewhere specialty boutiques and online so this in some ways is a way to sort of retool for a new era where people want a mix of both. >> yeah. bertha, thank you very bertha coombs covering retail for us ty >> the growing spread of covid-19 across the u

>> reporter: yeah, fred, macy's, bloomingdales in new york city, the luxury shopping section of soho, all boarded up. this is something that law enforcement, not just here but as you mentioned across the country said they've never seen before an election. this is seriously unprecedented. and what we're learning essentially is these businesses are all taking precautions, unsure of what to expect not only on election day but, of course, following after. law enforcement doing the same. concerns of what you heard, voter intimidation, possible unrest after the election, wide-scale protests happening, extremist groups acting out, possible domestic terrorism incidents that we have seen, particularly over the summer. it's been decades, quite honestly, since we've seen stores board up to begin with. we know that law enforcement, they're working together -- i've talked to sources who say particularly in new york there's not a major concern of major unrest, but more so in the battleground states. and of course, there's coordination on the local, the state, the federal levels, all across this cou

across the street from valley fair westfield shopping mall, santana row just up the street here bloomingdale's over here behind me there's a home depot in a costco up the street here all of these businesses and then some can expect to be paid a visit by a new business compliance going forward let's take a look at some video here of various businesses across town. the county health department says it has been hearing a lot of reports of crowding of overcrowding at many of these businesses the businesses are not complying with the county health order of limiting capacity to 25%. beginning on thursday these business compliance teams will be fanning out across the city and they will be ready to issue citations and keep in mind in the past many of these businesses are allowed a grace period of 72 hours to come into compliance and then the fine will be waived all that goes away affective on thursday when these businesses are going to be fine on the spot. all of this coming as covid cases are rising hospitalizations up 88% here. the county health officer doctor cody recently said that if this doesn't

they partnered with a bunch of retailers in the mall, including bloomingdales and target.ou're seeing a bunch of retailers take these measures into consideration. but neil, according to the study i was looking at oracle, 64% still want their purchases delivered to their homes. i think to your point. no one really wants to go outside. i'm here in new york city. it is raining. it is cold. we haven't seen a lot of snow yet here, but i can guarantee people will just want to hunker down this season. >> neil: yeah, they might get their first chance this week. i don't want to depress people on that but we'll see. thank you very much on that. in the meantime we did a backdrop the sad last day of november, but do not cry for the bulls. one of the best months they have seen, well in quite a number of decades. depending on the average and susan lee looks at it better than anyone i know. susan, what can you tell us about the month of november that just wrapped up? >> it is definitely a november to remember. we're looking at new record highs so far this month. the best nov for the dow

major stores here in new york city and also flagship locations, the empire state building, macy's bloomingdale'smath of the george floyd murder, and this is certainly unprecedented. we'rele learning that consulting firms for security, they've been getting call the from businesses about how to protect their companies. within the last couple weeks, those calls have spiked up, and we're -- how to handle worst-case scenarios. of course, law enforcement has been preparing for this election. there's a coordination between local, state and federal agencies to handle all sorts of scenarios. actions taken by extremist groups, and law enforcement has been practices really for weeks on this, and of course as josh was sort of noting, you know, the rhetoric has bumped up. we've seen it for quite a while, but certainly as we head into this election. we've seen it online, in political arenas, particularly heightened by the president. that's -- as well, and really there's an anxiety. i can tell you i've been talking to a lot of people who are just anxious for tuesday and what's going to happen after that. take

retailers that are oomnice retailers are doing it take a look at what happened monday you had sax and bloomingdalesach doing their virtual holiday window openings. windows say a lot. you are seeing windows today, yes, they are showing merchandise, but using words whether it is kindness, unity, joy. people want to be together virtually and then hopefully down the line sooner rather than later they can be together physically but traffic will be lower. it is not the same type of holiday season that we've had in the past >> i keep hearing that it will be harder to fulfill orders online, there could be shortages on items do you think that is really the case >> yes inventory levels are lower they will try to chase into any demand shipping surcharges are up you are seeing retailers put on their websites you have on order by december 4, december 10 this order to get it by december 24 so disorder early in order to receive it i think that that is one of the themes of this holiday season. >> dana, i'm confused about whether and how much black friday still matters we had prime day in october this year and i st