ibm data showing that sales jumped 24% online on black friday. even though it's hard to difficuerentiate because the blres open earlier and and stay open later. another record setting day for black friday. what i'm hearing here at ibm is a lot of the targeted marketing ads are paying off for the retailers. they're sending you information about things that are of interest to you to buy and it is paying off. that's what folks are buying. when they find out something like that that they want to buy. mobile traffic is tripling, folks on smart phones are using them to shop three times as much as they did last year. overall, mobile traffic is up 14%, sales up 9.5%. the iphone leading the way. the android not far behind, up 4.5%. and that is something that we haven't seen in quite a while. thomas, i've got to tell you, one thing that i'm surprised about that we're hearing today at ibm, apparel is the single, strongest category when talking about increases in online sales, up 25%. that real taly surprises me. i'm one of the folks that would sort of touch it, feel it try it on as opposed to order online. >> a p