why is it called blujean bar as opposed to blue jean bar? lady: i'm from new orleans, and so i came up with this idea that it was gonna be, like, a blues bar, like a new orleans blues bar. lemonis: does it feel like a blues bar in here? lady: it does not feel like a blues bar. lemonis: and so what's the model that you use for pricing? lady: so, basically, we have about a 50% margin, which is a huge improvement for us, just by trying -- lemonis: so you're proven, but you're not gonna get there. lady: no. lemonis: today, blues jean bar is operating at about a 50% margin. the retail minimum for a clothing store should be north of 60%. if they want to make more money, they need to compliment the jeans with more products that have higher margin. for example, if jeans had a 50% margin and a t-shirt has a 70% margin and a sweater has a 68% margin, you'll add those all together and come up with a blended average -- somewhere around 62%. why is the inventory so anemic? lady: well, i think we've been cash-poor. i have been trying to pay old debt and b