center blumenauer bol made it clear. he said enforcement actions are commerce and --, some -- enforcement actions are cumbersome. all of them said regulation is on the right way to go. even scott cleland set it is not the right way to go. there is a need for something -- witnesses said google should police themselves. i think google is doing an admirable job of policing itself, but there is something more, because of consumer demand. i think you will will find a way to police themselves. >> he says google's run on a set of principles such as auburn the problems the consumer has. should federal regulators be willing to take a for-profit company at its word that it is acting benevolent -- benevolently? mobil has been involved in the pharmaceutical settlement that scott cleland mentioned. their record is not spotless. when you said that google is acting with consumer interest in mind, repositioning them as different than other representative companies at large? >> you make an important point. what google is doing is very si