meanwhile, music business worldwide says bertelsmann, the parent company of music giant bmg, has formed ai—generated voice and music. the collaboration will focus — it says — on integrating elevenlabs�*s ai technologies into media production processes across bertelsmann's businesses. the world's most valuable ai chip maker nvidia says its new ai music editor can create "sounds never heard before". the tool, called fugatto, is capable of generating music, sounds, and speech using text and audio inputs it's never been trained on. and what about al music in africa? many african artists and industry professionals are excited about the possibilities the tech might offer. however while many are happy to experiment with arttificial however while many are happy to experiment with al, some see it as a threat to african culture. with me now is crispin hunt, director of the performing rights society and our regular ai commentator and presenter, stephanie hare. good to have you both here. stephanie let's start with those numbers in that report. they are astonishing suggesting a quarter of people wo