this is how bo diddley got his name.s banging a nail on a 2 x 4, with wire, playing this instrument. they want to say something that words do not say. the lead singer -- bono gets to sing, and robert plant gets to sing, but when you're at a rock concert, you hear that the star, and the words do not matter. you are hearing something that the words really do not matter with -- you hear that guitar, and the words do not matter. tavis: there is nothing wrong with this, i am just curious, why focus on the electric guitar and it's being employed in the rock genre? >> it is a wonderful thing about the process, because i could start the movie tomorrow and make it about three jazz guitarists, or three novelists, and we just found the three guys who played in the music that we love. thomas tull produced the movie "300" and others, and he called me up and said, "you do not know this, but you are going to win an academy award." , we both talked about our favorite guitarists, and it started with jimmy page and it went to jack white.