ceo bob bakish on upcoming releases and the future of streaming next.r record label is taking off. but so is your sound engineer. you need to hire. i need indeed. indeed you do. indeed instant match instantly delivers quality candidates matching your job description. visit indeed.com/hire ♪♪ whenever heartburn strikes get fast relief with tums. it's time to love food back. ♪ tum tum tum tum tums ♪ jack: my guest knows about quality television but for the next 5 minutes he is stuck with me. paramount global president and ceo bob bakish, tell me the latest on advertising. everyone is watching for signs of a slowdown not just on tv but across dot.coms. >> there is head wind and tailwind, we closed the second quarter where we did see challenges, the digital market in particular. that was macro economically driven. we are seeing categories like auto struggling with supply chain, package goods wrestling with inflation issues and ingredient costs. on the positive side, some categories, travel as an example, just closed our best multiplatform upfront. cable usu

paramount global president and ceo bob bakish, tell me the latest on advertising.ryone is watching for signs of a slowdown not just on tv but across dot.coms. >> there is head wind and tailwind, we closed the second quarter where we did see challenges, the digital market in particular. that was macro economically driven. we are seeing categories like auto struggling with supply chain, package goods wrestling with inflation issues and ingredient costs. on the positive side, some categories, travel as an example, just closed our best multiplatform upfront. cable usually tucks in under. of two category tailwinds, pharmaceutical came big for us, that is a big category. we are excited about that and we've got politico in the back half of the year and what is going on in the midterms is big business and usually that is big news but with targeting big business. jack: netflix and disney will add cheaper ad supported tears. that validates what you have been doing at paramount but is more competition for you. suppose it is next year, i come to you for the pitch, which of the

paramount ceo bob bakish on battling for ad dollars and

higher after optimistic commentary on the call about streaming and also advertising paramount ceo bob bakish addition of nearly 5 million subs it had the most signups and net additions of any u.s. streaming service in the quarter. while pluto tv, the free ad-supported streamer, its 7 million subscribers was short of expectations, the company reiterated the top target of topping 100 million streaming subscribers by 2024, and also the expectation that its direct-to-consumer losses would peak next year now, also amid concerns about an ad recession, bakish said advertising headwinds are a short-term problem he also said there's actually some ad tailwinds such as strong ad spending around travel as well as around political ads so now the question is what kind of an outlook we're going to get from warner brothers/discovery this afternoon we are expecting ceo david zazof to share his plan for combining hbo max with discovery plus. we got signs of that today in announcements that chip and joanna gaines magnolia network would launch in september, similar content coming to discovery plus we know that