paramount ceo bob bakish, it is great to speak with you. bob: thank you.d: coming up, x is teaming up with the debbie debbie for a weekly series. we hear from brett weitz next. this is announcer: -- this is "bloomberg technology." ♪ hey you, with the small business... ...whoa... you've got all kinds of bright ideas, that your customers need to know about. constant contact makes it easy. with everything from managing your social posts, and events, to email and sms marketing. constant contact delivers all the tools you need to help your business grow. get started today at constantcontact.com constant contact. helping the small stand tall. ed: a ww ee is coming weekly to x. brett weitz outlined it for us earlier. >> we are in market here in the next five days with assets to start selling the show. we have a lot of interest. x is what i would say is the home for wrestling fans, but we are going to go very big when it comes to what this offering is. the idea of catering to an audience, last year alone we had 59 billion impressions when it came to wrestling. so

when we meco back, bob bakish of pa paramount ahead of the big game.e you made a sale online with godaddy was also the first time you heard of a town named dinosaur, colorado. we just got an order from dinosaur, colorado. start an easy to build, powerful website for free with a partner that always puts you first. start for free at godaddy.com nature's bounty hair growth. clinically shown to help grow thicker, fuller hair with just one capsule a day of advanced hair complex. conquer hair thinning... ...and fall in love with your hair all over again. only from nature's bounty. . >>> happy friday. good morning. welcome to another hour of "squawk on the street." i'm sara eisen with carl quintanilla and david faber, live for you as always from post nine of the new york stock exchange. take a look at stocks higher again. s&p and nasdaq now up 14 of the last 15 weeks. we're up another percent on the s&p for this week. more than that for the nasdaq composite. today's action driven by technology which is up 0.8, communication services. no surprise the usual sus

i don't -- paramount plus is a bit of a conundrum if you talk to bob bakish, the ceo of the company, 'll tell you they're on track, but there are plenty of people who have some doubts. we'll have an opportunity to talk -- >> you have him? >> i got bob from the super bowl, and again, paramount, not part of this, but remember, paramount plus does have -- you get most of your sports on paramount plus also get a lot of sports on nbc on peacock already, different from max and what is offered there. but we'll talk to bob. and paramount plus, listen, that becomes a question that whole paramount deal or the possibility of it, i just don't know, guys i can tell you, i don't believe that warner bros. discovery has any real interest here at this point. i'll be curious to hear their earnings call and whether they address it in the same way that brian roberts did on the comcast call, for example. and you know, the red bird effort continues to sort of move forward, but it's complex. >> what do you think -- >> then there's byron allen, which i don't want to get into at all >> what is the size of the

. >>> by the way, don't miss a first on cnbc issue with bob bakish on friday but first, we'll hear from nbc's mike tirico next hour on "power lunch. mike joining cnbc. 2:30 p.m. eastern. >>> don't turn the dial or whatever they call it now. coming up, forget the magnificent seven or the super six, the fab five or whatever you want to call it, your next guest is here to make the case for the ai nine. we'll lay out some of the names, who they are and why you might want to invest and the ceo of liberty energy is here with reaction the white house hit on american lng and if he thinks the american oil production numbers are as good as they say they are i'm so glad we did this. i'm so glad we did this. i'm so glad we did this. life is for living. let's partner for all of it. i'm so glad we did this. edward jones ♪ voya ♪ there are some things that work better together. like your workplace benefits and retirement savings. voya helps you choose the right amounts without over or under investing across all your benefits and savings options. so you can feel confident in your financial choices. ♪♪

when i looked at bob bakish and his comments, you know if there were not a hard line anti-trust administration, that apple should just buy paramount. it's a lot cheaper than buying the nfl rights. you get kind of a sublet. you know what i mean? i can go on and on about who or whether anybody will buy paramount or even nai, but not right now, carl. >> jim, we'll get your mad dash as we count down to the eng llth tuesday. it will be a busy one after the cpi. dow looking to open lower by about 325 points. we're back in a moment. trading at schwab is now powered by ameritrade, unlocking the power of thinkorswim, the award-winning trading platforms. bring your trades into focus on thinkorswim desktop with robust charting and analysis tools, including over 400 technical studies. tailor the platforms to your unique needs with nearly endless customization. and track market trends with up-to-the-minute news and insights. trade brilliantly with schwab. that first time you take a step back. i made that. with your very own online store. i sold that. and you can manage it all in one place. i built this. an

. >> bob bakish will join us from the super bowl in vegas, where, of course, cbs is broadcasting. >>9% occupancy. >> they talked about the sphere. >> boston was fine. two places in macao, both of them coming back. the chinese are traveling to hong kong and macao again. they're just not coming here. a lot to like there. and i've got to tell you, my travel trust owns it. we buy some more, this thing goes higher. this is the best they've ever been doing and the stock is down appreciably. two shockers, hershey because of glp-1 and kelanova. rice krispie treats and stuff that's really good for you. boom. and by the way, steve callahan is one of the nicest guys, i'm just really glad that one is working because that's a snack food company. he's on? >> no, i'm looking at our -- oh. >> why is he on my part of the show? what time is he on? >> come on, you know? you're going to be here in the 10:00 anyway, aren't you? >> i'm playing in the 10:00. it's called playing in the 10:00. >> rene haas. >> you mentioned wynn. yesterday, hilton, all-time highs. >> hilton quarter wasn't even that good. >>