a lot of these things he's talking about, about problems from his predecessor, bob chapek, these arefar back as 2020, he was talking about how disney has cu. now he's saying the same thing. they made too many marvel shows. he's saying that they made sequels to movies that they probably shouldn't have made sequels to. well, it is a weird thing in hollywood when you say we're going to make the good sequels. that's not really a strategy. you have to figure out what the movie business is going to be going forward. and this year has been pretty disastrous for disney. >> just as an aside and to square the circle, i thought it was fascinating, andrew, when i was bringing in elon musk into this, when andrew said do you think people are going to boycott disney. and, you know, elon said they already are. and i'm not going to say it is like -- it is not the sales of bud light. i'm not saying it is akin to that or even -- if you look at the stock price of target, it is hard to ignore because walmart and others that tonight have that problem, doesn't look anything like that. do you adhere to that