the ceo bob chapman refused. instead they implemented a furlough program. ks of unpaid vacation, employees could take it anytime they wanted and didn't have to take it consecutively. but it was how bob announced it that's most important. he told his people it's better we should all suffer a little than any of us should have to suffer a lot. and in a hard economy when people sit down with the numbers and they say, well, if we just cut a few people, we'll make the numbers. if we ask the people would you rather lose four weeks of pay or lose your job. i think the answer is very simple. most importantly is that when barry implemented that furlough, morale skyrocketed. people started doing things for each other that nobody predicted. people who could afford it more would trade with those who could afford it less. >> you know what's interesting? we covered a design company at that same time, and that exact same thing happened, they reduced everybody's salaries and everyone came together in this. so people don't fear for their jobs then and so then they trust the c

the ceo bob chapman refused. ur weeks of unpaid vacation, employees could take it anytime they wanted and didn't have to take it consecutively. but it was how bob announced it that's most important. he told his people it's better we should all suffer a little than any of us should have to suffer a lot. and in a hard economy when people sit down with the numbers and they say cut a few people we'll make the numbers, if we ask the people, would you rather lose four weeks of pay or lose your job, i think the answer is very simple. most importantly is that when barry implemented that furlough, morale skyrocketed. could afford it less. >> it is interesting, we covered design company at that same time and the exact same thing happened. they reduced everybody's salaries and enreally came together in this. but how do you get -- people don't fear for their jobs then so they trust the company more, but what about fearing -- i'm ambitious, i want to get ahead, this person's kind of after my job, how do you get rid of that dyn