that trend sparking another one, bob hanson reporting on the stores hoping to win over shoppers by keeping its doors closed. >> reporter: it's calm today, but black friday is just around the corner. when stores will be packed with holiday shoppers, but fewer stores are waiting for friday, as more and more start their black friday deals on thanksgiving day. >> consumers are becoming accepting of it, for the retailers it's more of an opportunity to generate sales. >> but what if shoppers refuse to grow up on thanksgiving? there appears to be a growing backlash against thanksgiving day sales. >> i would not go to a store on thanksgiving. >> i think thanksgiving day everybody should have off. >> no, thanksgiving is for family. >> reporter: lists are going on around online stores that will not be open on thanksgiving, costco, nordstrom, barnes and nobel, rei, dsw shoes, home depot, lowe's, and many more, some stores trying to win over holiday shoppers by staying closed. would it make a difference if they are open or not on thanksgiving? >> it wouldn't make a difference. >> reporter: but that de