. >> bob hoffman is a former advertisement owner and industry critic. he worries about privacy issues about the surveillance marketing. >> when i walked into their store, i should have been notified that i'm being videotaped. and i wasn't. >> i think most people know if you walk into any store, you're going to be monitored. there are security cameras there. there's no difference. >> the difference is intent. you don't know what they're doing or what they're going to be exposed of. ? >> in light of the customer data protection, bob suggests it may be dangerous for data to ignore the issues of significant security. >> if they were to tell, hey, by the way, we use customers and up want to be transparent by that. we don't identify who you are. then it is gone for everyone. >>> phillip says he doesn't want to hide anything. and when it comes to privacy -- >> we are transparent and have no problem kind of speaking to it. and we are very open about what we're doing. >> he says the content is anonymous and the data is encrypted and stored on the cloud in a secu

. >> bob hoffman is a former advertising agency owner and industry critic.e worries about privacy issues around so-called surveillance marketing. >> i don't think they're doing anything nefarious, honestly. i don't. but when i walked into their store i should have been notified that i'm being videotaped. and i wasn't. >> i think most people know you walk into any store you're going to be monitored. there's security cameras there. there's no difference. >> the difference is intent. you don't know what they're doing with it. you don't know who they're giving it to. you don't know how it's going to be used after they're through with it. you don't know how it's going to be disposed of over time. >> in light of the recent disclosures about facebook's disregard of customer data protection, bob suggests it may be dangerous for a data driven business like beta to ignore the issues of consent and security. >> if they were to tell me, by the way, we use cameras to watch our customers shop and just wanted to let you know, to be transparent about that, you know, we don'