and espn and bob jamison was the c.e.o. of r.c.a. and signed big acts like dave matthews cristina aguilera and kings of leon. heavyweights, it's nice to have these guys involved because as we want to make progress with the industry, they know a lot of people, so it really helps. >> you say making progress with the industry. does the industry want to make progress with you? >> they do. in fact, week of made a lot of progress on our content licenses. yesterday we announced that we agreed to principle terms with a major labor and are moving on to formal contract. >> do they see the future the way you see the future or did you have to do some convincing to get them along? >> we've had to do a little bit of convince bug they see it. basically as you look at the spectrum of the industry you've got free ad supported products on one side, so pandora and a few others pandora's clearly the leader in that category. and then on the other side of the spectrum you've got the $10 per month on demand products like spotify. >> we're a hybrid. we see