bob lutz, appreciate it as always.y for apple and cnbc as the network is set for big time coverage of apple's big iphoe iphone event. that's tomorrow. jon fortt will join us live for a preview next up. you know throughout history, folks have suffered from frequent heartburn. but getting heartburn and then treating day after day is a thing of the past. block the acid with prilosec otc, and don't get heartburn in the first place. [ male announcer ] one pill each morning. 24 hours. zero heartburn. [ male announcer ] you know that family? the one whose eye for design is apparent in every detail? ♪ whose refined taste is best characterized by the company they keep? ♪ well...say hello to the newest member of the family. the cadillac srx. awarded best interior design of any luxury brand. ♪ >>> apple has a planned event tomorrow and it is a big one. for a preview, let's bring in cnbc jon fortt who is live in silicon valley for us this evening. what you got? >> well, the big question for this iphone launch is price. can apple p