here's bob mackenzie's look at the ads that wared in 1988. >> reporter: while the broncos and packersre trying to push each other of the way. the nation's longest spaghetti are trying to figure out if they can receive -- a survey shows that 7% of the super bowl audience tuned in just if the second spot. with 90 mrs. dollars that's ability $43,000 a second. ao -- a 30 second tool of india in which every shot was a rem want. >> did you see that? skwrás it's the fun stuff sometimes you can tell the ad writers are having such a wonderful time. a man tries to catch do reu e introducing do reu toes 3d # my ofl some ads are beautiful. some are pupny. but this wonderful pepsi pot was. >>> lisa went warm and fuzzty about a girl who wanted a pet elephant. >> who would always be my friend. who says, how are you doing. >> and share some tea. >> pepsi won some and lost some. singers were the dancing bugs. and a science fiction moment with keenan ivory wayons. >> we like the one with the men. >> the nike commercial where the people are neighborhood. >> she's probably not alone. some famous olympic

that's what bob mackenzie set out to discover in this report in 1983. >> come on charles, dig down deept schultz. you don't have to make those ugly faces just do it. >> reporter: most military men consider it the toughest training in the world. men going through it want to become navy seals but fewer than half of these men will make the grade despite the fact that all of them are superb athletes in peak condition. >> get up there. i want to see it come from your gut. >> reporter: physical stress is only part of it all of these men would have volunteered for this court and have passed a series of tests to get here. to get this far could be very hard to take. >> come on agent curran. see you a little bit of gut check here. >> reporter: the training had two purposes, one to take the trainees into realms of physical accomplishment beyond what they knew they were capable of. two to break anyone who might break in combat. >> how are you doing bud? >> got it in. >> down. >> reporter: when a man can't take any more physical or mental stress he has a way out. he can stand in this spot and ring t

. >> in 1995 ktvu produced a special featuring our reporters, it was hosted by bob mackenzie and in it talked about how covering some stories had effected her personally. >> i think once you become a parent you bring a different level to reporting. especially if it is a story about children. one was -- that effected me so deeply was a little boy michael ngyuen, murdered in golden gate park. his accused murderer still has not gone to trial. but i went to that little boy's funeral. the little boy had a buddhist funeral and i had never been to him and at the cemetery they buried with him all of his favorite things, a mcdonald's happy meal like my son and the clothes his mother folded and put in the grave and a t-shirt and a pair of pants that my son had, and his toys and they were the same toys. and you could not help but think that that could be your child. and i actually walked away in sobs from the funeral and the reporter from another station came over and tried to console me because it effected me so deeply. i think that the humanity you have to have that in reporting and you have to