everybody loves bob marly. everybody loves spicy jamaican food. what's the problem?an inclusive. >> it's that simple? >> we're shrouded by the blue mountains and it's an effort to get here so it filters out certain forms of travelers. we have to make it a little bit easier -- >> you get beat out by a lot of lame islands. >> and even in jamaica, lamer areas for me, i say if someone says, oh, i've been to jamaica and they haven't been to port antonio, i'm like, really? you didn't get a real feeling of jamaica. >> you can go many places in the world and find natural beauty, people who are genuinely warm, where there is a strong culture, food, strong culture in terms of music. and at the same time be able to be a part of a community and you can be a visitor without being a part of the tourist industry. ♪ ♪ ♪ ♪ ♪ >>> hello. >> during world war ii british naval intelligence officer came to jamaica to investigate the possibility of u-boat activities. like the legendary character he would later create, he was a spy. the mission came to nothing, but fleming fell immediately i