seamless story was, like after all of the journalism that was focused on thenniversary of 9/11, bob mcfadden who's been at the "times" forever who, you know, has been... a master of the art of rewrite, he wrote just one story about the day which if y hadn' absorbed any television or read anythg else every ragraph was a jewel. >> rose: but you have to worry about tv times and the future we live and print and all that stuff. and arthur sulzberger has been getting some praise about having transversed this digital place. >> well, i think that we he so deserves the praise is that our business strategy is rooted in quality journalism. and so in a time period where the economics of newspapers and of the news media generally have been very difficult and rocky he has... he has kept our news-gathering mull really strong. we have opened domestic bureaus when other newspapers have closed them all. he has continued to invest both digitally and in pnt. and we... it's amazing to think that our news gather magazine or newsroom now is as big as it was ten years ago. >> rose: and you won't have to make any la