shery: bob o'donnell setting the scene for us. thank you.an turn to your bloomberg's for more on tech earnings. go to tliv to get commentary and analysis from bloomberg's expert editors. this is bloomberg. ♪ >> jp morgan's latest wall street bank hiring more than 500 advisors as banks via for -- vie for affluent clients. what do we know at this point of their latest hire? >> this is their jp morgan advisors business, a business which is their boutique advisory business. it usually has 450 advisors that are going to grow to 1000 in the coming years. they are trying to make a big play here and beef up this business that is focused on the multimillionaires and billionaires of the world. haidi: it may be an obvious question, but why are they vying for this ultrahigh net worth clientele? jenny: you have seen this across wall street, basically every major bank looking to make a play here. wealth has just sort across asia, across the u.s., so these banks are really looking to cater more towards these clients, get them to borrow from them and t