the key character, bob odenkirk ended up saying if i'm lucky i'll end up as a manager at cinnabon in omaha. our social media team jumped on it and got a call several months later with the production team and directives team who said we want to do something with this. we're going to build a back story with saul good man and we would love to film in one of your bakeries. hey, that sounds fun and shut down and worked with them and trained him. that is him making those cinnabon cinnamon rolls, we never could have imagined it turned into the first few minutes of the premiere of this successful television show. >> the brands pop up all over the place. thank you for coming in. >> thank you so much. >> kat, thank you. we're "on the money." does one size fit all? the online retailer is changing the way it wants to pay employees to come to work. >>> making sure your financial adviser isn't the shy and retiring type. take a look at how the stock market ended the week. >>> >>> online retailer zappos shook up the way we buy stuff, shoes especial especially. now shaking up the way their employees