-based clients buying this protection increased by 32%, a trend bob parisi sees no signs of slowing.> i would expect it to increase even more next year. >> reporter: in its benchmark "in trends" report, marsh announced a familiar reason for the increase, an increase in cyber attacks. along with new clients, the report says many of marsh's existing customers increase their limits on existing coverage, even as pricing increased, especially in industries like retail that have been recent targets of cyber thieves. the sector adding insurance at the highest rate? higher education. a smart move, according to parisi. >> they have all the information that a large bank, a large retailer, a large health care provider has, so they really have a perfect storm from the point of view of holding confidential information. and i think they're finally realizing that they're not finding coverage for that risk anywhere else. >> reporter: power firms and utilities doubled their purchases of cyber insurance in the first half of the year, a level almost matched by manufacturing companies. the industry with