. >> okay, bob sdshgs that mean that we're never going to get a sheet of ice in the reno-tahoe area? >> no, it doesn't mean we will never get the sheet of ice, we just have to make sure it is return on investment will be there and we can generate, i think we started to do a lot more, we've worked with a number of different agencies, john cox from minnesota has done a lot of destination market analysis for and yous brought forward great lines of business we're looking into. we're working with on strategy to help us devise strategic plan going forward, looking at each line of business and how we can attract some new segments to that, ice is in the conversation. >> let me ask you this. from what you said just there, it seems like you're taking tourism/gaming and pushing it off to the side when in fact, as i look at the marketplace and assess it, the corano family has made big invest nment cirr cirquecircus. and i think you are potentially looking at other gaming marketplace, they are seeing reno-sparks is on fire as far as population growth, business travel, a lot of properties may have