simon, lord ricketts and bob seely, thankj lord ricketts and bob seely, thank you very much.ood pressure and strokes. shoppers are encouraged en masse to check labels for a surfeit of ingredients. the government is under pressure to act, as it did over sugar or tobacco. experts have described ultra—processed food as harmful, as a harmful tidal wave causing a huge rocket in cases of heart attacks and strokes. ..and they say that ultra—processed food, which largely makes up about 80% of the diet of people in the uk, particularly those from disadvantaged areas, is having a catastrophic impact... these substances are addictive, they are marketed as healthy i and they are all around us. the story of how the food we eat in the uk could be leaving us at greater risk of health conditions like heart attacks and strokes has been hard to avoid over the last few days. the term ultra—processed food has been everywhere, but what is it? one definition is called the nova classification. it ranks food as unprocessed edible parts of plants and animals, processed ingredients like oils, butter,

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