>> they are prescription. >> bob shaw, for sakeman's two. >> when bob mackenzie looked at the super bowln 2004 he found there was a whole lot of ma kha going -- a lot of macho growing season. >>> the praoáubgs atract it is priceyest talents. what's the tone this year ma kho man, ma chon, my super bowl spots we'll be full of it have real guy. jet planes, women and of course cars. guys in super bowl commercials are mostly big guys. and really big guys. >> say randy, i went to staples. >> staples randy. >> it was easy randy. >> very easy. >> there will be two spots for erectile dysfunction drugs. the problem for the writers of these ads is they can't say what the product actually does. jiada runs that one by running romantic music by the couple looking into their eyes. to get the joke in this h & r block you have to know that willie nelson owes so much money to the irs he probably will not pay it off. the one that most epitomizing the >> ♪ >> i may have to watch that one again. those jet planes look pretty good. >> when we come back on a second look. what the advertisers do in hopes that yo