jim goes straight to the source with xto energy's bob simpson. and later in the "lightning round," the market's top mind goes high octane to put your stocks to the test. all coming up on "mad money." >>> the individual investor, you, you're back. money's pouring into this market. this time it's not just going into stocks. over and over again, you might have read about it this weekend, we keep hearing regular investors are using stock options. that's right, options. puts and calls. that they've fallen head over heels in mad love with them. and for good reason. now, in the past i've avoided talking about options on the show because i was worried that they were too complicated, too difficult and maybe people wouldn't use them wisely because you have to. but options are back in a big way. cumulative options volumes for the country's top seven exchanges hit 2.4 billion contracts for the first eight months of the year. that's a record, up 2% from the same period in 2008. remember, almost nothing's up from last year. it's not just professionals. accordi

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i have a very strong feeling -- now, yesterday's show we had bob simpson on from xto. remember, that company has made 1800% for you the last ten years. and he talked about the majors doing well. i don't want to own the minors when it comes to natural gas drilling and finding and exploration. it's too risky. i think that stock is a -- >> sell sell sell. >> and you should stick with the majors like xtl. how about don in pennsylvania? >> caller: big boo-yah here from the best baltimore raven fans in the world. >> you're from pennsylvania. you have a problem with -- are you like that guy russell maryland? >> caller: well, you never know. >> remember london fletcher thought london was a great country. go ahead. >> caller: i've been buying this for 35 years, highs and lows. should i hold it or -- >> it had that horrible asbestos -- i come from philadelphia. one of our biggest employers. i have to think i think they've got it together. illinois toolworks reported better than expected, was upgraded today. i thought immediately about crown corp. they call it crown holdings now.

bob simpson who's made 1,800%, he was very, very clear there is a natural attrition. when you get natural gas down to $2, guys, just stop. they can't produce the darn thing, it ain't worth it, they stop drilling. then is becomes a little bit more like a natural selection. the stronger keep going, the weaker fold and you get a natural move back up to $4, $5. not $10, not $13. that ain't going to happen. you'll have a more to $4, $5. not this year, maybe next year. i do not believe that we are going to turn -- go to the golden age of natural gas because the president isn't in favor of it. i also think it could go to 4, 5. >> anglo-american taking off the hej hedges, going on gold. jim has a special guest tonight, the ceo of jones apparel at 6:00 and 11:00 eastern. wesley card, jim's guest. >>> next though, "street sign's $2,000 club." we've got one up more than 2,000%. >>> steve jobs back on the job. has he succeeded in silencing his critics and what are traders going to make of that trade jim had? [ engine revving ] [ engine powers down ] gentlemen, you booked your hot

. >> reporter: bob simpson is president of jelly belly, the world's best selling jelly bean.seen some flavors win surprisingly high mark s with the public. and others fail the taste test. >> pumpkin pie was one for sure. ice cream sandwich was another we thought would be an instant hit. we couldn't get it to look like an ice cream sandwich so it never really connect ed with the consumers' brain. when they were tasting it they weren't really getting the connection. >> reporter: what does simpson think will be candy's next flavor of love? >> i see it going more and more natural. everybody is more and more concerned about the source of flavor. they want to stay away from the artificial stuff. >> reporter: hence, the popularity of flavors like very cherry made with real fruit juice and the more exotic pom granite beans, nav justor of just ten years ag other candidates for future flavor of the month? flavor fusions like the just- released chili-mango jelly bean. >> i tasted the mango first and then the chili hit me like a ton of bricks. >> it does. it's real chili that is in there