cybercenter employee, bob stasio and also daniel o'connor, the senior director for public policy and government affairs at the computer and communications industry association. i began by asking bob about the risks of curbing surveillance practices. >> i believe really what it does is slows down the process of our ability to gather intelligence and analyze it, if it does anything. for example, i like to use the 9/11 example of right before the 9/11 attacks, it became evident that one of the hijackers was communicating with i believe elements in yemen. following that, we were not able to actually collect that intelligence and analyze it because the call was eminating from within the united states. after that, the 9/11 report, a recommendation was made to change some of our collection ability in order to catch intelligence items of that value. if we swing the pendulum the other way too much into the privacy realm, i think it might slow down our ability to find things like that. >> so you think if these recommendations are implemented as is, that it would be dangerous? >> not all of them

. >> that was daniel o'connor of the computer and communications ndustry along with bob stasio. what is the social network doing to appeal to marketers and keep users happy? that is next on "bloomberg west." ♪ >> i'm emily chang. this is "bloomberg west" on bloomberg television, streaming on your phone, tablet and bloomberg.com. facebook is getting into video ads as the company looks for new ways to make money. select users will select ads for the new film divergeant. the ad will play without sound just like videos from friends do now. the sound will only be turned on if the users clicks on the sound. cory johnson drilled down into how this could change facebook's dvertising business. these ads could generate up to $2.5 million in one day. these would be short ads, 15 seconds. the audio only happens when you click on the ad. the hope would be this would be another tool. >> let's take a look at how facebook ad revenue has grown since its i.p.o. mobile has become a bigger piece of the pie, but what else? >> we have seen some consistent growth. the numbers at facebook are big. we'l